reversing Zara's impact
ZARA is one of the largest fast-fashion retailers globally. in order to reverse their impact on the planet, we decided to reverse their name and launch a new green way to shop - ARAZ
the online shop allows consumers to purchase pre-owned ZARA clothing, and end the vicious fast-fashion cycle. the campaign stays true to Zara’s editorial style, while exclusively using pre-owned clothing on each model
INSTAGRAM STORIES ANNOUNCING ARAZ
POST FROM DIET PRADA AND NEW ARAZ INSTAGRAM PROFILE
(DIET PRADA POSTS IMPORTANT FASHION UPDATES)
PRINTS
OUTDOOR
(THESE WILL BE SHOWN IN MAJOR TRANSIT AREAS I.E. SUBWAY)
ARAZ donation boxes will be placed within ZARA storefronts across North American locations
customers can donate their used Zara clothing and will receive discount codes redeemable on araz.com
donated clothing will then be listed for sale on the ARAZ website helping to reverse Zara's impact on clothing waste
DONATION BOX
NEW ARAZ WEBSITE
director of photography: hannah gulbrandsen
art director and makeup artist: brianna aguilar
set dresser: sarah hall
Gold Addy
